PANAMA · CONNECTED TO THE WORLD
Connecting GlobalFragrance Brandswith Latin America.
Wafa International connects international fragrance houses with established distribution networks, commercial partners, and growth opportunities across Latin America and the Caribbean.
THE ART OF CONNECTIONFRAGRANCE HOUSES
Connections built over time.
Selected houses we have worked with through distribution, wholesale supply and market development.
Explore our portfolio ↗
Commercial relationships documented in our company profile. Scope varies by brand and market; no exclusive representation is implied.
BRAND DEVELOPMENT
From first conversation to market development.
A practical framework, shaped around each brand and the scope we agree together.
- 01
Market assessment
Understand the brand, audience and opportunity in the proposed market.
- 02
Channel planning
Define the right assortment and route to retail, wholesale or distribution.
- 03
Commercial introductions
Present the collection and align expectations with potential trade partners.
- 04
Launch support
Coordinate product education, sampling and marketing around the agreed scope.
- 05
Ongoing development
Review feedback, assortment and the next opportunities together.
WHAT WE DO
From first introduction to lasting presence.
Fragrance Distribution
Connecting fragrance houses with retailers, wholesalers, and commercial partners through a considered approach to assortment and distribution.
02International Sourcing & Trade
International relationships. Local market understanding. A considered fragrance assortment.
03Brand Representation & Market Development
Building the commercial foundations for a brand’s next chapter in the region.
04Marketing, PR & Brand Activations
Turning discovery into engagement through experiences, storytelling, and relevant voices.
05Logistics & Cross-Border Supply
Coordinating the journey from international supply to regional distribution.
OUR REGIONAL PERSPECTIVE
Rooted in Panama. Looking beyond borders.
A strategic meeting point for international supply and regional demand. Our Panama base and commercial presence in Colombia bring us closer to the markets we serve.
Panama City corporate office and a warehouse in the Colón Free Zone.
An office in Barranquilla supports our regional commercial relationships.
A documented supply market within our Central American trade network.
The Dominican Republic is among the Caribbean destinations documented in our company profile.
Selected locations from our company profile. Trade relationships do not imply an office in every market.
COMPANY PROFILE
Get to know Wafa.
Our company, capabilities and regional presence in a concise bilingual introduction.
LET’S BUILD WHAT COMES NEXT
A new market. A lasting partnership.
Bring your ambition. Let’s explore the opportunity together.
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